Developments in China’s Esports Industry.
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China Esports Weekly: Beijing Universal Resort Partners With Tencent, League of Legends Wild Rift Receives Game Approval
As the Chinese New Year draws near, the esports industry in the country is experiencing a decline, with many companies permitting their staff to travel back to their hometowns for celebrations. Despite this, there have been some notable and thrilling advancements in the industry.
China’s esports industry has been buzzing with several exciting developments in recent times. Here are some of the top stories that have been making headlines:
Tencent Games, one of the biggest players in the industry, has announced that its intellectual property (IP) will be integrated into the entertainment experiences of Beijing Universal Resort (BUR) in 2022. This move is expected to enhance the overall experience of visitors to the resort and further strengthen Tencent Games’ presence in the market.
Great Wall Motor subsidiary brand Haval has renewed its partnership with Russian esports organization Virtus.pro. This collaboration is a testament to the growing interest of traditional businesses in the esports space and the potential for further expansion of the industry.
Riot Games’ highly popular mobile game, League of Legends: Wild Rift, has been approved by China’s National Press and Publication Administration (NPPA). This move is significant as China is the world’s largest gaming market, and the approval paves the way for the game’s launch in the country, potentially leading to increased revenue for Riot Games.
In another exciting development, Oxygen Yuyin has announced a sponsorship deal with Chinese esports organization Suning Gaming (SN). This sponsorship is expected to boost the team’s growth and help Oxygen Yuyin gain further visibility in the esports space.
These developments are indicative of the rapidly evolving landscape of China’s esports industry, which is gaining traction among both players and traditional businesses. As the industry continues to grow, it is likely that we will see more such collaborations and partnerships in the future.
Beijing Universal Resort Teams Up with Tencent For 2022 Seasonal Events
On February 3, two major players in the entertainment industry, Tencent Interactive Entertainment Group (IGE) and Beijing Universal Resort (BUR), announced a significant long-term partnership. This collaboration is expected to bring about new and exciting developments in the world of entertainment.
Tencent IGE is a subsidiary of Tencent, one of China’s largest technology companies and a major player in the gaming industry. BUR, on the other hand, is a subsidiary of Universal Parks & Resorts and is currently building a theme park in Beijing, which is expected to open later this year.
The partnership between the two companies will see Tencent IGE’s intellectual property (IP) being integrated into the entertainment experiences offered by BUR. This move is expected to enhance the overall experience of visitors to the theme park and provide them with new and exciting ways to engage with Tencent IGE’s popular franchises.
This partnership comes at a time when the entertainment industry is undergoing significant changes and challenges, including the ongoing COVID-19 pandemic. However, both Tencent IGE and BUR are well-positioned to navigate these challenges and emerge as leaders in the industry.
The collaboration between these two major players is indicative of the potential for further growth and expansion in the entertainment industry, particularly in the realm of theme parks and experiential entertainment. It is also a testament to the creativity and innovation of companies in the industry, as they continue to find new and exciting ways to engage with audiences and create memorable experiences.
Overall, the Tencent IGE and BUR partnership is an exciting development that is sure to capture the attention of entertainment enthusiasts and industry watchers alike. As the industry continues to evolve and adapt to changing circumstances, it is likely that we will see more such collaborations and partnerships in the future.
The Beijing Universal Resort (BUR) has announced its first-ever collaboration with Tencent, a leading technology company in China. The partnership will see Tencent’s popular games, including Honor of Kings, Peacekeeper Elite, QQ Speed, and Doudizhu, among others, being featured in the 2022 seasonal event of BUR.
This move is expected to give a new boost to the exclusive theme park IP mode and provide visitors with an enhanced and immersive experience. It is significant as it marks the first collaboration between Tencent and Universal, a world-leading theme park.
The partnership is expected to bring about new and exciting developments in the entertainment industry and provide a platform for further collaborations between the two companies. As the industry continues to evolve and adapt to changing circumstances, it is likely that we will see more such partnerships in the future.
Overall, this collaboration between BUR and Tencent is a positive step towards creating memorable and immersive entertainment experiences for visitors. It is indicative of the potential for further growth and expansion in the entertainment industry, particularly in the realm of theme parks and experiential entertainment.
Senior Vice President of Tencent, Xiaoyi Ma, mentioned in the announcement that in the coming times, we can expect to see cultural aspects of esports being integrated into the various entertainment offerings of the resort. The partnership between Tencent and BUR is expected to create a seamless connection between online and offline experiences, thereby enhancing the overall customer experience and making it more immersive.
Universal Beijing Resort (UBR) has been making significant strides in expanding its partnerships across industries in China. The resort is committed to creating innovative theme park experiences for more Chinese guests and supporting the high-quality development of China’s cultural tourism industry.
Tom Mehrmann, President and General Manager of UBR, emphasized the importance of partnerships in achieving this goal. He stated that the resort’s partnership with Tencent is a significant step towards this objective and marks an important milestone in the company’s growth.
UBR has been actively engaged in creating unique and immersive experiences for visitors. The resort aims to showcase the richness and diversity of China’s cultural heritage and promote cultural exchange between different communities.
The partnership with Tencent is expected to bring about new and exciting developments in the entertainment industry and provide a platform for further collaborations between the two companies. The integration of Tencent’s popular games and intellectual property into the resort’s offerings is expected to enhance the overall customer experience and provide visitors with a unique and immersive experience.
UBR’s commitment to expanding its partnerships across industries in China is indicative of the potential for further growth and development in the entertainment industry. As the industry continues to evolve and adapt to changing circumstances, it is likely that we will see more such collaborations and partnerships in the future.
Overall, UBR’s focus on creating innovative and immersive experiences for visitors, combined with its commitment to supporting the development of China’s cultural tourism industry, makes it a significant player in the entertainment industry in China. The partnership with Tencent is expected to further strengthen the resort’s position and provide visitors with new and exciting experiences.
The confirmation has recently been received that the construction of Universal Beijing is progressing at a rapid pace, and the park is expected to be launched as scheduled in May 2021.
Haval Renews Partnership with Russian Virtus.Pro for 2021
Chinese automobile company Great Wall Motor has announced that its subsidiary brand, Haval, has renewed its partnership with Virtus.Pro (VP), a leading Russian esports organization. This renewal is expected to strengthen the ties between Haval and the esports industry, further promoting the brand’s image and visibility.
The partnership between Haval and VP began in 2020 and has since resulted in several successful collaborations, including the launch of a limited edition Haval H6 car, featuring VP branding and special design elements inspired by the esports organization.
Haval’s continued support of the esports industry is indicative of the growing recognition and importance of the industry in China and globally. With the increasing popularity of esports and the growing number of esports enthusiasts, the industry is expected to continue to grow and expand in the coming years.
The partnership with VP is expected to provide Haval with a unique opportunity to engage with esports enthusiasts and promote the brand among a highly engaged and passionate audience. This renewed partnership is expected to result in more exciting collaborations and innovative campaigns, further strengthening Haval’s position in the market.
Overall, the partnership between Haval and VP is a positive step towards promoting the growth and development of the esports industry. With the increasing involvement of non-endemic brands in esports, the industry is expected to continue to grow and evolve, providing new opportunities for partnerships and collaborations.
Great Wall Motor, a multinational automobile company, saw a 41% year-on-year increase in its sales in the Russian market in 2020, selling a total of 17,381 vehicles. The company emerged as the top-performing Chinese automobile brand in the Russian market, reflecting its strong brand recognition and customer loyalty in the region.
Virtus.pro is known to be among the premier esports organizations in Russia, particularly for its active involvement in the Dota 2 and CS:GO esports communities.
In November 2020, Haval served as the sole automotive partner for the EPIC League Season 2 of Dota 2.
Jerome Saigot, the Chief Operating Officer of Haval’s subsidiary in Russia, has stated that the company has made significant progress in supporting the growth of the esports industry in the past year. In 2021, Haval plans to further expand its partnership with VP Battle Team, with the aim of exploring new opportunities in the esports field and continuing to drive innovation and development in the industry.
Sergey Glamazda, the General Manager of Virtus.pro, expressed his satisfaction with the partnership between Haval and Virtus.pro and the positive results achieved last year. He stated that the expansion of this partnership reflects the success of their collaboration in meeting shared goals. Furthermore, Glamazda believes that the partnership will provide Haval with greater opportunities to explore and implement new ideas within the Dota 2 and CS:GO communities, which have distinct audiences.
Other Esports Business News:
- Riot Games’ League of Legends. Wild Rift mobile has received the approval of China’s National Press and Publication Administration (NPPA) on Wednesday, alongside other 32 games, including Blizzard Entertainment, NetEase ‘s mobile game Diablo Immortal, and Nintendo Switch’s Super Mario Party.
- Chat service Oxygen Yuyin signed a sponsorship deal with Chinese esports organization Suning Gaming (SN). The financial terms of the deal were not disclosed.
